APPING+
APPING+

Website Redesign

Website redesign that keeps what matters.

An existing website may have useful pages, familiar branding and working links alongside dated layouts or unclear messaging. A redesign should begin by deciding what to preserve.

Discuss your website
Residential renovation in progress with tools and open framing
Oakline Build: a fictional website design concept. Explore the example.

Review the existing site before replacing it.

Share your current URL, the pages customers use and the problems you want to solve. We discuss service clarity, mobile layouts, enquiry paths and the content worth keeping. Access and ownership are confirmed before any launch work.

Treat existing URLs as part of the brief.

List the pages you plan to retain, change or retire. A redesign can require a redirect map, a migration check and coordination with the current host. Complex migrations and advanced SEO requirements are assessed and quoted separately rather than assumed inside a five-page rebuild.

Separate the new design from operational systems.

If your website connects to bookings, payments or a customer portal, those integrations need their own review. We do not assume that a visual redesign includes replacing the systems behind it. Keep working services in place until the replacement scope and checks are agreed.

Choose a realistic starting scope.

A focused rebuild can be considered under the US$1,950 package for up to five pages if it fits the standard scope. A larger site, new copy, integrations or migration work may require a custom quote. Hosting and ongoing services remain separate.

A defined standard package

US$1,950 fixed for the agreed website of up to five pages.

  • Up to five pages
  • Mobile-friendly responsive design
  • Quote/contact form
  • Click-to-call
  • Basic on-page SEO
  • Light editing of client-supplied copy
  • Two revision rounds
  • Website launch setup

Hosting, ongoing services and custom functionality are quoted separately. Read the full pricing and exclusions.

Questions about website redesign

Can the redesign keep my domain?

Keeping an existing domain is discussed in the brief, subject to ownership and access. No DNS or production routing should be changed before the launch plan is approved.

Will every old page be included?

Only the agreed pages are included. We identify retained, replaced and retired URLs during scoping so a five-page package is not mistaken for a full migration of a larger site.

Do you promise that traffic will increase?

No. The redesign addresses the agreed website problems. Search traffic and customer outcomes are not guaranteed; preserving important URLs and checking launch behaviour reduce avoidable migration mistakes.